Target Audience (Gender)

Judging from my general knowledge, I would say that our target audience is more likely going to be males. This is because the stereotypical male likes violence and action films, as women prefer romantic comedes and feel good films etc.

An example of a film similar to ours would be "28 Weeks Later". This is more of  a mens taste in films, the blood, violence and action is what all men crave in a film.